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Culture & Politics » soc.culture.china » MG Rover
| MG Rover [message #227233] |
Di, 18 Juli 2006 18:19 |
|
The MG Rover brand will be dead within 5 years as there will not be
any new "English" designs out of Longbridge. MG Rover will be used to
gain entry for Nanjing Automotive Corporation products.
========================================================
Nanjing to begin production at Longbridge, promising to make MG great
again
Mark Milner
Tuesday July 18, 2006
The Guardian
http://www.guardian.co.uk/china/story/0,,1822936,00.html
Car production is to restart at the former MG Rover plant at
Longbridge in the first half of 2007, two years after the last
British-owned volume car maker collapsed into administration with the
loss of 6,000 jobs.
Nanjing Automotive Corporation, which bought the bulk of the MG Rover
assets from the administrators for £53m, said it initially planned to
invest £10m to produce 15,000 cars a year.
Longbridge had been producing just over 100,000 cars a year before its
demise.
The Chinese car maker was reticent about the number of jobs which
would be created once the plant came back into production. Yu Jianwei,
the president of NAC, said the company employed 57 people at
Longbridge at present but when production was launched that could rise
by "one, two or three times".
The Transport & General Workers' Union expressed disappointment at the
scale of Nanjing's plans. "Former MG Rover workers had been led to
believe there were more ambitious plans than these which is why today
is a disappointment," said Dave Osborne, national secretary for the
car industry. There had been suggestions that Longbridge could produce
up to 100,000 cars a year, employing 1,000 people.
Nanjing has moved the bulk of the Longbridge equipment to a new plant
being built at its home base which will have the capacity to produce
200,000 cars and 250,000 engines a year. Longbridge will assemble cars
from kits of components from China. The first model to be manufactured
at Longbridge will be the MG TF sports car but NAC is looking at
bringing the upmarket MG ZT range into production in 2008.
NAC has signed a letter of intent to build a car plant in Oklahoma,
with Mr Yu suggesting that NAC would run a three-plant strategy if the
US deal went ahead. He said Nanjing continued to look for partners in
Britain but the restart of production did not depend on bringing in
outside investors.
"MG stands for superb style but most of all it's about passion," Mr Yu
said. "I believe with that passion, with our strategy, with the
efforts of our teams in the UK and China, the MG project will be a
success.
"The MG brand will be revived. The MG brand will once again be a great
one."
|
|
|
| Re: MG Rover [message #227254 ] |
Di, 18 Juli 2006 20:04 |
|
ppp [at] yahoo.com wrote:
> The MG Rover brand will be dead within 5 years as there will not be
> any new "English" designs out of Longbridge. MG Rover will be used to
> gain entry for Nanjing Automotive Corporation products.
>
> =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D
> Nanjing to begin production at Longbridge, promising to make MG great
> again
>
> Mark Milner
> Tuesday July 18, 2006
> The Guardian
> http://www.guardian.co.uk/china/story/0,,1822936,00.html
>
> Car production is to restart at the former MG Rover plant at
> Longbridge in the first half of 2007, two years after the last
> British-owned volume car maker collapsed into administration with the
> loss of 6,000 jobs.
> Nanjing Automotive Corporation, which bought the bulk of the MG Rover
> assets from the administrators for =A353m, said it initially planned to
> invest =A310m to produce 15,000 cars a year.
>
> Longbridge had been producing just over 100,000 cars a year before its
> demise.
>
> The Chinese car maker was reticent about the number of jobs which
> would be created once the plant came back into production. Yu Jianwei,
> the president of NAC, said the company employed 57 people at
> Longbridge at present but when production was launched that could rise
> by "one, two or three times".
>
> The Transport & General Workers' Union expressed disappointment at the
> scale of Nanjing's plans. "Former MG Rover workers had been led to
> believe there were more ambitious plans than these which is why today
> is a disappointment," said Dave Osborne, national secretary for the
> car industry. There had been suggestions that Longbridge could produce
> up to 100,000 cars a year, employing 1,000 people.
>
> Nanjing has moved the bulk of the Longbridge equipment to a new plant
> being built at its home base which will have the capacity to produce
> 200,000 cars and 250,000 engines a year. Longbridge will assemble cars
> from kits of components from China. The first model to be manufactured
> at Longbridge will be the MG TF sports car but NAC is looking at
> bringing the upmarket MG ZT range into production in 2008.
>
> NAC has signed a letter of intent to build a car plant in Oklahoma,
> with Mr Yu suggesting that NAC would run a three-plant strategy if the
> US deal went ahead. He said Nanjing continued to look for partners in
> Britain but the restart of production did not depend on bringing in
> outside investors.
>
> "MG stands for superb style but most of all it's about passion," Mr Yu
> said. "I believe with that passion, with our strategy, with the
> efforts of our teams in the UK and China, the MG project will be a
> success.
>
> "The MG brand will be revived. The MG brand will once again be a great
> one."
It's a waste of money for a dead-ender.
|
|
|
| Re: MG Rover [message #227319 ] |
Mi, 19 Juli 2006 02:50 |
|
It would be great if the Chinese can revive this MG brand
name .'
MG have strong followers in the USA.
MG is a brand for middle class Americans ./
this is Morris again .
ppp [at] yahoo.com wrote:
> The MG Rover brand will be dead within 5 years as there will not be
> any new "English" designs out of Longbridge. MG Rover will be used to
> gain entry for Nanjing Automotive Corporation products.
>
> =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D
> Nanjing to begin production at Longbridge, promising to make MG great
> again
>
> Mark Milner
> Tuesday July 18, 2006
> The Guardian
> http://www.guardian.co.uk/china/story/0,,1822936,00.html
>
> Car production is to restart at the former MG Rover plant at
> Longbridge in the first half of 2007, two years after the last
> British-owned volume car maker collapsed into administration with the
> loss of 6,000 jobs.
> Nanjing Automotive Corporation, which bought the bulk of the MG Rover
> assets from the administrators for =A353m, said it initially planned to
> invest =A310m to produce 15,000 cars a year.
>
> Longbridge had been producing just over 100,000 cars a year before its
> demise.
>
> The Chinese car maker was reticent about the number of jobs which
> would be created once the plant came back into production. Yu Jianwei,
> the president of NAC, said the company employed 57 people at
> Longbridge at present but when production was launched that could rise
> by "one, two or three times".
>
> The Transport & General Workers' Union expressed disappointment at the
> scale of Nanjing's plans. "Former MG Rover workers had been led to
> believe there were more ambitious plans than these which is why today
> is a disappointment," said Dave Osborne, national secretary for the
> car industry. There had been suggestions that Longbridge could produce
> up to 100,000 cars a year, employing 1,000 people.
>
> Nanjing has moved the bulk of the Longbridge equipment to a new plant
> being built at its home base which will have the capacity to produce
> 200,000 cars and 250,000 engines a year. Longbridge will assemble cars
> from kits of components from China. The first model to be manufactured
> at Longbridge will be the MG TF sports car but NAC is looking at
> bringing the upmarket MG ZT range into production in 2008.
>
> NAC has signed a letter of intent to build a car plant in Oklahoma,
> with Mr Yu suggesting that NAC would run a three-plant strategy if the
> US deal went ahead. He said Nanjing continued to look for partners in
> Britain but the restart of production did not depend on bringing in
> outside investors.
>
> "MG stands for superb style but most of all it's about passion," Mr Yu
> said. "I believe with that passion, with our strategy, with the
> efforts of our teams in the UK and China, the MG project will be a
> success.
>
> "The MG brand will be revived. The MG brand will once again be a great
> one."
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